Want that Argent Tournament pet or mount but hate doing random dailies? What about that rare world drop enchanting recipe for Int/Str/Agi on the bracers? How about a Netherwing Drake? You can get it all at The JP Store.
Blizzard upside: Keeps players mindlessly grinding 5 mans to stock up on points long after weekly VP cap and gear needs are met.
Player upside: Players have choices and greater access to the stuff they want without it being an unbearable pain. Achievement whores will still do all the original content to get that precious 10 points. The rest of us will just grind JP to get that 1 item we want.
